1xBet has taken another step in strengthening its global presence by partnering with rising UFC star Carlos Prates, announcing the mixed martial artist as a brand ambassador.
Prates has quickly earned attention for his explosive fighting style and growing fan base, and as one of the new generation of fighters making their mark on the UFC, he was considered a ‘natural fit’ for a brand like 1xBet.
For the bookmaker, the collaboration is more than just sponsorship – it is a calculated effort to deepen its connection with MMA audiences worldwide, and stay at the forefront of sports entertainment and betting innovation.
“We view this partnership as a long-term project and one of the key drivers of our brand’s development in Brazil,” said 1xBet strategic advisor Simon Westbury. “We believe that by combining our market-leading product and sophisticated digital acquisition tools with the power of Carlos’ brand, we will take 1xBet to a whole new level in Brazil.
“Our goal is to help Carlos realise his full potential on the global UFC stage. Brazil deserves new champions, and we believe that Carlos could be one of them.”
“It’s a great honour for me to represent Brazil in the UFC,” added Prates. “I feel people’s support and know that I’m fighting for them just as much as I am for myself.
“I’d like to thank 1xBet for their trust and belief in my potential. There’s a lot of work ahead, and we’re determined to walk this path all the way to the championship belt.”
1xBet has built its reputation on offering an extensive range of betting markets, competitive odds, and a user-friendly platform. With MMA betting growing in popularity, the inclusion of ambassadors like Prates helps bring fans closer to the action. Whether it’s pre-fight analysis, exclusive promotions, or interactive campaigns, the partnership is expected to enhance engagement for both seasoned bettors and newcomers.
As part of its ongoing push to attract new players, 1xBet continues to offer compelling incentives. New users can sign up and use the 1xBet promo code NEWBONUS to access the latest welcome bonus, providing an excellent starting point for exploring the platform’s features. From live betting to a wide array of sports markets, 1xBet ensures that users have plenty of options to get involved.