1xBet has renewed its partnership with the Dallas Open and will continue as the tournament’s Official Betting Partner for the 2027 event.
The extended agreement means the betting brand will retain a visible presence around the ATP 500 tournament, including branding during matches.
New customers can use the 1xBet promo code NEWBONUS when joining to claim a $130 deposit bonus, with the code working in all countries where the operator can be accessed.
The Dallas Open is played on indoor hard courts and features both men’s singles and doubles competition. It was upgraded from ATP 250 to ATP 500 status in 2025, significantly increasing both the ranking points and prize money available.
The tournament is now staged at the Ford Center at The Star in Frisco, Texas, having moved to the larger venue as part of its expansion.
A 1xBet representative said: “We are pleased to begin a new chapter in our strong tennis alliance. The Dallas Open's upgrade to ATP 500 status has increased international media coverage and broadcast audiences.
“By working closely together, we can make this championship even more important on the tennis calendar.”
The first ATP 500 edition of the Dallas Open in 2025 offered around $2.76 million in prize money, with 500 ranking points awarded to the singles champion.
Taylor Fritz, Casper Ruud, Ben Shelton, Denis Shapovalov, Frances Tiafoe and Reilly Opelka are among the leading players to have competed at the event in recent seasons.
The renewed Dallas Open agreement forms part of a wider 1xBet sports sponsorship portfolio spanning football, basketball, volleyball and esports, alongside tennis.