The UFC has announced that Stake.com will be its official sponsor partner in Asia following the announcement of a multi-year sponsorship deal.
Stake.com will offer co-branded promotions and VIP experiences in order to enhance its betting experience to players across the continent.
The world’s biggest crypto betting site will also work with the UFC on co-branded content, with UFC Middleweight Champion Israel Adesanya – who was named Stake’s very first brand ambassador back in 2021 – and other fighters set to feature on Stake.com’s digital and social media channels.
UFC VP of Global Partnerships, Nick Smith, said: "We're thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience.
"UFC prides itself on being innovators, and Stake is a unique way for fans to experience the action and excitement of UFC."
A Stake.com spokesperson added: "All of us at Stake are massive UFC enthusiasts. We are excited to collaborate with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion."
Stake.com has more than five million registered users. If you are yet to join the crypto betting site, use the Stake.com code NEWBONUS when registering to get up to $3000 welcome bonus.
Once registered, you will find great odds on all major sports, as well as industry leading odds on all UFC events.
Live betting and live streaming UFC coverage is also available to registered players, along with multiple UFC betting promotions including Double Winnings and Bet Insurance.