UFC featherweight Jean Silva has become the newest brand ambassador for online bookmaker BC.GAME.
Silva has established himself as a leading contender in division thanks to a string of impressive victories over the past couple of years.
The talented Brazilian has also become must-watch television, having won a bunch of performance awards from the UFC brass, while also producing the ‘Fight of the Night’ in his most recent outing.
Now Silva has joined the ever-growing roster of fighters working with BC.GAME, and under his new agreement the two parties will work together to build a series of fan-focused entertainment and engagement activities around Silva's growing fanbase.
These events will include live content around fight nights, social media features and more.
“Jean represents exactly the kind of athlete we want to work with: direct, committed and willing to make decisions in big moments,” said a spokesperson for BC.GAME.
“His rise in the featherweight division mirrors how our community approaches competition and entertainment. We're looking forward to building more around his fights and sharing those key moments with eligible audiences.”
“I'm happy to join BC.GAME as a brand ambassador,” Silva added. “The team understands the fight game and how fans follow every detail around an event.
“This partnership will let us share more of the real story before and after I step into the cage, and connect with supporters in a more direct way."